Opel

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Now part of General Motors, Opel GmbH is a German car manufacturer of long tradition, being founded in 1863 by Adam Opel. Like many other manufacturers, Opel started out with something other than cars, in this case sewing machines and then bicycles. By now Opel cars already had a reputation for being cheap and reliable, a fact which helped the company survive inflation and still maintain the title of biggest car maker in Germany until 1928. But the depression was nearing and the Opel brothers were now in search of a partner to help them push on. That partner was the American GM who, in 1929, bought the majority of shares but left Opel all the decision-making when it came to car production. It was the largest manufacturer of cars in Europe. That and the fact that its partnership with GM gave it access to foreign markets made Opel the opportunity to expand production further and launch new models like the Opel Olympia, the first mass produced car to have an all steel body and frame.

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