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Marketing is not only much broader than selling; it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customerís point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise. A Marketing job is a job that involves developing a marketing campaign to promote a certain product, idea or service to a potential customer and liaising with other people about the specific product. The job is often challenging and it varies, though it gets more exciting as one gets used to it. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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